Wall cloth industry segments through the market to achieve further development of enterprises
In recent years, with the rapid development of wall covering industry, the competition between industries is aggravating. Due to the impact of the property market, sales volume begins to decline and the development pace of enterprises slow down. This makes most small and medium-sized enterprises feel the pressure of survival. In this regard, many people in the industry said that to segment the market, the depth of mining will achieve more long-term development.
Changes in the market environment so that SMEs are under pressure
Canvas sales declined slightly to small and medium-sized enterprises, while the sales of some brand companies have maintained a steady upward trend. Now, the wall covering industry is preparing to face a new round of industry reshuffle, wall covering industry is about to face the situation of structural optimization or transformation and upgrading, and in the process of structural optimization and transformation and upgrading of the problems and confusion are caused by the wall The reasons for the slowdown in the growth of the cloth industry. Wallcoverings slowdown in the development of the market, small and medium-sized enterprises wall impact larger, but good in the second half is the fitting season, so the sales decline is not obvious.
Subdivision wall cloth market to achieve the reverse growth of the industry
As we all know, China's wall covering industry has been from the product, channel competition, into the brand, marketing and competition in the development stage. In this development folder off, there is no product features and highlights of the brand, based on the difficulty of the market will increase, and eventually eliminated by the market. With the characteristics and highlights of the brand, will eventually get more opportunities for development, and even become the market leader.
Market environment unpredictable, many wall cloth business performance is not stable, wall cloth enterprises in order to reshuffle in the industry will not be eliminated, it must be in the development of their own accurate and effective market positioning, many companies Have to take response measures, but the effect was significantly different. Despite this situation, some enterprises achieved a reverse growth by subdividing the product market.
All in all, the wall in the face of the harsh environment of the market environment, the wall covering enterprises can not be taken lightly, you need to actively fight, more accurate market segments to the development of the industry can go to sustainable development.